ADII DIGITAL
Google Spam
Update 2026
What happened and
5 things to do now
WHAT HAPPENED
Spam update,
not core update
Rolled out Sept 24, 2026.
It targets spam systems worldwide.
TIP 1
Don't panic
mid-rollout
Rollouts take ~2 weeks.
Rankings bounce while it settles.
TIP 2
Check Search
Console
Compare clicks before and
after Sept 24 for real impact.
TIP 3
Fix thin,
copied pages
Scaled templates got hit hardest.
Add original value.
TIP 4
Watch the
dashboard
Google's status dashboard
shows if rollout is still active.
TIP 5
Improve,
don't trick
No quick fixes work.
Helpful content wins long-term.
READ MORE
Full 2026
guide
adiidigital.com/google-
september-2026-spam-update