Google Ads Campaign Management & Optimisation

The Challenge

Ad accounts spending without a clear structure: campaigns needed proper setup, targeting discipline and ongoing optimisation instead of set-and-forget management.

Strategy

Build the account around intent — tight keyword themes, audience layering and conversion-based bidding — then optimise weekly against cost-per-conversion, not clicks alone.

Execution

• ✓ Campaign and ad group structure rebuild
• ✓ Keyword research and search-term management
• ✓ Audience targeting and bid strategy optimisation
• ✓ Performance dashboards for transparent reporting

Results

A professionally structured, continuously optimised account — in the client's words, the ongoing optimisation 'made a noticeable difference'.

• 20.7K clicks tracked in the account dashboard
• 273 conversions recorded

Figures shown exactly as they appear in the project dashboards above.

★★★★★5.0

“Great experience from start to finish. The Google Ads campaign was set up professionally, and the ongoing optimization made a noticeable difference. Will definitely work with Adil again.”

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