Home / Portfolio / Conversion Tracking — GTM, GA4 & Meta Conversion API
Paid Advertising · Tracking · Case Study
End-to-end conversion tracking: Google Tag Manager setup, event tracking, data layer work and server-side Meta purchase tracking — validated in debug mode.
As one client put it in their review: conversion tracking on the Google Ads account was broken — purchases and leads were not being tracked, so campaign results could not be trusted.
Rebuild the measurement foundation first: a clean GTM container, a proper data layer, and server-side events for Meta, so both platforms optimise against real revenue actions.
Every purchase and lead tracked properly (client's words in the project board review), giving the ad accounts accurate data to optimise with.
5.0
“Adil fixed the conversion tracking on my Google Ads account, and now everything is working perfectly. Every purchase and lead is being tracked properly, and I can finally see accurate results from my campaigns.”
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