Home / Portfolio / Herbal Sleep Patch Brand — Meta Ads Campaign & Creatives
Paid Advertising · Meta Ads · Case Study
Facebook & Instagram ad campaign for a herbal sleep patch brand — nighttime-routine creative angles, product-focused visuals and conversion-driven setup.
A wellness product that needs education before purchase: the ads had to explain the benefit fast, in-feed, and turn curiosity into orders.
Lead with the bedtime routine — 'Apply, settle in, let bedtime begin' — using natural-ingredient messaging and clean product visuals across Facebook and Instagram placements.
A complete, on-brand paid social presence for the product launch, designed to build awareness and drive product conversions.
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Paid Advertising · Tracking
Google Ads & Meta advertisers
End-to-end conversion tracking: Google Tag Manager setup, event tracking, data layer work and server-side Meta purchase tracking — validated in debug mode.
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Paid Advertising · Google Ads
Lead generation & e-commerce advertisers
Full Google Ads management — campaign setup, keyword research, audience targeting and continuous optimisation, reported through live performance dashboards.
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Paid Advertising · Meta Ads
E-commerce
Meta Ads campaigns managed for online stores — structured ad sets, purchase optimisation and ROAS-based reporting across dozens of campaigns.
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