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Lead Generation · Meta Ads · Case Study

Lead Generation Campaigns — UK Service Businesses

Meta lead campaigns for UK service businesses — including roadside assistance — with tracked cost per lead and retargeting follow-up.

Service
Lead Generation · Meta Ads
Industry
Local Services — United Kingdom
Scope
Lead campaign setup, broad + retargeting audiences, cost-per-lead optimisation

The Challenge

Local service businesses need enquiries they can act on today — not reach or likes. Every pound of spend had to map to a tracked lead.

Strategy

Broad prospecting for volume, retargeting for the undecided, and ruthless cost-per-lead reporting so the client always knows what an enquiry costs.

Execution

  • New leads campaign — broad audience (172 leads)
  • Retargeting campaign (96 leads)
  • Roadside assistance campaign for South Wales
  • Lead form and tracking setup

Results

A predictable enquiry pipeline with transparent cost per lead, praised by the client for simply getting on with the work.

  • 172 leads from the main campaign (Ads Manager)
  • £10.60 cost per lead shown in the dashboard

Figures shown exactly as they appear in the project dashboards above.

4.7

“This team understands what you need and gets on with it. Very good.”
brkhouse — 4.7 review shown in project board

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