E-commerce Ads Performance Management

The Challenge

The store was spending on ads without a clear view of which campaigns actually produced profitable purchases.

Strategy

Restructure reporting around purchase value and ROAS per campaign, then keep optimizing budgets toward the campaigns that return the most per dollar.

Execution

• ✓ Campaign-level ROAS and cost-per-purchase tracking across the account
• ✓ Budget reallocation toward the strongest purchase campaigns
• ✓ Full-year performance reporting: results, cost per result and purchase value

Results

The 2025 results table in the screenshot shows 1,729 website purchases tracked with an average purchase ROAS of 7.33 across the managed campaigns.

• 1,729 website purchases tracked (2025)
• Average purchase ROAS 7.33

Figures shown exactly as they appear in the project dashboards above.

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